Holly Zhang stages Pacific Modern showcase inside Sammamish estate

A new editorial salon called The Pacific Modern has launched inside Dan and Laurie Ivanoff’s private Sammamish residence, pairing local tech and business figures with bespoke tailoring, jewelry and high-design staging. The project turns a landmark Eastside home into a showcase for regional luxury as the estate enters the market.

Why it matters: - The production ties together Pacific Northwest tech, architecture and fashion in one setting. - The showcase uses a private estate to frame regional luxury around local creators instead of a traditional agency campaign. - The estate is entering the market, which adds a real estate angle to the editorial project.

What happened: - An editorial salon and visual series titled "The Pacific Modern" debuted inside the Sammamish estate of Dan Ivanoff and Laurie Ivanoff. - Dan Ivanoff is co-founder and managing member of Schnitzer West. - Holly Zhang, creative director and founder of Holly Zhang Pearl Gallery, curated and directed the project. - The shoot brought together regional business leaders, tech professionals and artisans in the home on the Sammamish Plateau. - The production featured Bobby McKinney, Kosin Chen, Devin Short and Olivia Jones.

The details: - The residence sits in a timber-and-glass setting with floor-to-ceiling glass, native cedar beams and indoor-outdoor living spaces. - The home’s address is 2045 250th Pl NE, Sammamish, WA 98074. - The subjects wore bespoke suits by Gustavo Apiti. - Eyewear came from Bellevue-based Eye Society. - Jewelry came from Holly Zhang Pearl Gallery at The Shops at The Bravern in downtown Bellevue. - Olivia Jones led on-set beauty direction. - Bobby McKinney was listed as a photographer and business owner. - Kosin Chen was listed as a senior product owner focused on AI transformation. - Devin Short was listed as founder and head coach of Validus and as a TV personality from Married At First Sight, Season 20 on Peacock. - Olivia Jones was listed as a hair and makeup artist. - Production credits also named Chunqi Zhao as project assistant. - Holly Zhang Pearl Gallery said the shoot bypassed traditional agency models to feature regional business and tech pioneers directly in front of the lens. - Holly Zhang Pearl Gallery is based at The Shops at The Bravern in Bellevue. - The jewelry house said it is known for bespoke designs, rare saltwater pearls and contemporary artisanal craftsmanship. - The release includes links to Holly Zhang Pearl Gallery on Instagram, Facebook, YouTube and LinkedIn.

Between the lines: - The project positions the Eastside as a place where wealth, design and tech culture overlap. - Holly Zhang’s quote frames the estate as more than a backdrop, presenting it as a stage for local entrepreneurship and craftsmanship. - The use of a private home suggests a shift from polished studio marketing toward place-based storytelling.

What's next: - The Sammamish estate is now being marketed as a resort-style property. - Holly Zhang Pearl Gallery is directing viewers to more photos from the production. - The company says more information is available at HollyZhang.com.

The bottom line: - The Pacific Modern turns a private Eastside residence into a luxury branding platform for regional talent, design and real estate.