Gumlet says 12,000 customers moved from Vimeo after Bending Spoons deal

Gumlet released an 18-month report claiming 12,000 customers migrated from Vimeo to its video infrastructure between January 2025 and June 2026. The company ties the shift to Bending Spoons’ acquisition of Vimeo and says the move has pushed enterprises and creators to reassess video hosting, pricing and reliability.

Why it matters: - The migration points to rising risk for businesses that depend on third-party video infrastructure. - Gumlet says the shift reflects concerns about pricing, reliability and product direction after Bending Spoons acquired Vimeo. - The report frames video hosting as a strategic decision for EdTech, SaaS, OTT and corporate training teams, not just a technical one.

What happened: - Gumlet released "The State of Enterprise Video Hosting Post-Vimeo," an 18-month industry report on video-hosting migration. - The company says 12,000 customers moved from Vimeo to Gumlet between January 2025 and June 2026. - Gumlet says the migration covered more than 900,000 hours of video and over 2 petabytes of data. - The report describes the migration as the largest enterprise video infrastructure shift since 2020. - The customer base includes EdTech platforms, course creators, OTT operators, SaaS products with embedded video and corporate training providers.

The details: - In September 2025, Bending Spoons acquired Vimeo for $1.38 billion. - By January 2026, most of Vimeo’s staff had been laid off, including the entire video team. - A Bending Spoons spokesperson confirmed the layoff timing to Gizmodo. - Gumlet says this is the fourth time Bending Spoons has used the same acquisition playbook in three years. - In February 2025, Bending Spoons took Brightcove private in a $233 million all-cash deal. - Six weeks after that deal closed, Brightcove laid off 198 employees, including engineering and product staff. - Gumlet says prior Bending Spoons acquisitions of Filmic in 2022 and WeTransfer in 2024 also featured mass layoffs and price increases. - The report cites four migration drivers: rising costs, weaker reliability after layoffs, a strategic shift away from Vimeo’s creator and mid-market base, and trust concerns tied to the acquisition pattern. - Industry analysis cited in the report says Vimeo’s bandwidth policy pushes customers above 2 terabytes a month into Enterprise contracts starting at $15,000 to $20,000 annually. - The report also cites verified consumer reports showing renewal price increases of 20% to 50% for existing customers.

Between the lines: - Gumlet is positioning Vimeo’s post-acquisition turbulence as a broader warning for companies that build on outside infrastructure. - The report also doubles as a lead-generation tool for Gumlet, which is pitching itself as a Vimeo and Wistia alternative for teams that need DRM, watermarking and secure hosting without bandwidth penalties. - The timing matters because the report arrives as the market appears to be re-sorting around a smaller set of specialized video infrastructure vendors.

What's next: - Gumlet says the full report includes methodology, public source citations from PetaPixel, CineD, Gizmodo, Engadget and The Verge, and a vendor-neutral migration framework. - The company says the report is available on Gumlet’s website. - The broader market response already includes new creator-focused rivals: Rushes, founded by Guy Loftus in March 2026, and FrameRate, co-founded in April 2026 by Tyler Williams and Justin Cone. - On the enterprise side, customers are evaluating Mux, Cloudflare Stream, Bunny Stream, api.video and Gumlet.

The bottom line: - Gumlet is betting that Vimeo’s post-acquisition disruption will keep pushing customers toward specialized hosting platforms built around security, stability and predictable pricing.